>   Product Development   >   Toys

Working with Hello Kitty
Experience Originally hired as a production assistant for the graphic designer in the South San Francisco office of Sanrio, Inc. (creator of Hello Kitty and other world-famous children's merchandising characters), I eventually assumed responsibility for graphic design services for the U.S. division.

I supervised one full-time designer/production assistant as well as several freelance designers in creating designs for products, packaging, merchandising & signage, and other promotional efforts. As most of the product design was then being done in Japan, our primary responsibility was merchandising and sales promotion. However, we had numerous initiatives to develop products locally with specific attention to the sensibilities of the U.S. market.

The products I designed for Sanrio included numerous stickers (then at the peak of their popularity) and sticker collection books, luggage and backpacks, notebooks and paper products, and novelty items. Some items may be viewed through the links below. For a complete presentation of toy product art and design, please contact Marc.
Samples Child's Dishware Set
Product Proposal
Sales Flyer
Other product samples

[28k jpg] Designed product and packaging for playset
[32k jpg] Conceptual sketch for educational product
[44k jpg] Marker comp for sales flyer
Many physical examples available offline. To review portfolio...

References Available upon request
Contact Marc Miyashiro
263 Bigelow Street
Clayton CA 94517







an overview you are here editorial &
publishing work
user interface design visual design
in many media
varied styles
& samples

Copyright © 2002 GRAFIX