Marc in Toyland

Making and Marketing Toys

Experience	I first met Hello Kitty in 1981. Beginning as a freelance production artist in the South San Francisco headquarters for Sanrio in the U.S., I soon became a full-time contract designer, managing the creation of sales promotion materials, as well as creating packaging and product designs for the American market. After my colleagues and I demonstrated the market for locally designed merchandise, we were replaced by a Japanese-led design team from the corporate headquarters. My Sanrio experience led directly to assignments with Dakin, a manufacturer of plush toys (most notable for the Garfield craze of the late '80s). I provided a variety of product development services for Dakin, including concept sketches, packaging artwork, product naming, and catalog copy. Branching out in the toy industry, I did extensive work for Robinson-Clarke Creative (now Robinson-Clarke-Treacy), a creative agency that provided packaging, adverstising, and other design services for Galoob Toys (MicroMachines and others), YES! Entertainment, and more. I also provided product mockups and packaging comps for University Games in Palo Alto.
Samples	Sanrio Dakin Robinson-Clarke	Product designs, packaging, and promotional materials Online samples not available. Contact Marc to see portfolio. Online samples not available. Contact Marc to see portfolio.

References	Available upon request
Contact	Marc Miyashiro 263 Bigelow Street Clayton CA 94517 510-798-5489